Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
As content became available through portable devices,
the user base grew here rapidly.
As outdoor activities decreased during COVID,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Multiple OTT platforms release new shows and movies regularly.
Of course, drawbacks exist.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What are free streaming services?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
FAST services are becoming more popular.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.